To continuously promote the charm of autumn tourism in Penghu, the Penghu National Scenic Area Administration under the Tourism Administration, Ministry of Transportation and Communications (hereinafter referred to as "the Administration") has specially organized the "2026 Penghu Autumn Frenzy" series of events. Running from August 1 (Saturday) to November 3 (Tuesday), the campaign brings together more than 200 partner merchants, linking gourmet dining, distinctive local souvenirs, travel experiences, and quality accommodations, along with Penghu's local tourism resources spanning food, lodging, sightseeing, shopping, and transportation, to create a rich and complete island travel experience. By combining large-scale themed events, local shopping-district discounts, and interactive digital missions, and offering diverse travel content together with exclusive spending benefits, the Administration sincerely invites travelers from home and abroad to visit Penghu this autumn. Come and immerse yourself in the autumn charm woven from music, light-and-shadow art, island touring, and local culture, and experience together Penghu's most spectacular autumn tourism celebration.
The 2026 Penghu Autumn Frenzy' connects a series of highlight autumn events, including "Wander with the Sea Turtles," the "Penghu Ocean Beach Music Festival," the "Penghu Wind-Chasing Music & Light Festival," the "Penghu Island-Hopping 101K Cycling Event," and the "Penghu Cross-Sea Marathon." Covering themed tours, beach music, superstar concerts, light art, cycling challenges, and running races, these events fully showcase the rich and diverse tourism appeal of Penghu in autumn. Among them, the highly anticipated "2026 Penghu Wind-Chasing Music & Light Festival" will take place grandly from September 12 to October 11 at the Guanyinting Recreation Area in Magong City, featuring five superstar-level concerts and stunning light-art performances to create an autumn celebration that blends music, light and shadow, and island scenery. During the day, visitors can tour Penghu's attractions and savor local delicacies; at night, they can immerse themselves in a visual feast where musical performances and light art intertwine, fully embracing the festive atmosphere and island charm unique to Penghu's autumn.
This year, the "Penghu Autumn Frenzy" carries forward the brand energy built up over past years, comprehensively upgrading its offerings with the more interactive and travel-guiding "Four Wind-Chasing Missions." Combining partner-merchant discounts, spend-and-collect point prize draws, on-site giveaways at the music festival, and attraction-roaming stamp collection, these missions connect travelers' experiences from day to night. Whether visiting Penghu's signature attractions, tasting local cuisine, shopping for distinctive souvenirs, or heading out at night to enjoy concerts and light-art performances at the Wind-Chasing Music & Light Festival, visitors can eat, play, enjoy discounts, and win prizes every step of the way, creating an autumn travel experience full of fun and engagement. Through the Four Wind-Chasing Missions, the campaign not only increases visitors' length of stay and willingness to spend, but also effectively brings local merchants together to participate, driving foot traffic and business opportunities in shopping districts and achieving a win-win outcome that unites event marketing with the prosperity of local industries. The promotional offers are as follows:
1. Chase the Wind Exclusive Chase the Wind Exclusive - Daily Consumption Rewards: During the event period, simply add the official event LINE@ account and present the "Partner Merchant Discount Card" at participating stores to enjoy exclusive in-store offers. From local delicacies and distinctive souvenirs to travel services, spending in Penghu becomes more rewarding, with a chance to enjoy exclusive perks every day.
2. Chase the Wind Instant Draw Full-Amount Point Accumulation for Surprise Draws: Travelers are invited to explore Penghu's partner merchants—eating, shopping, and collecting points along the way! During the event period, every NT$100 spent at a partner merchant earns 1 point, and collecting 3 points qualifies you for the prize draw, with prizes to be redeemed in-store at sponsoring merchants. Discover Penghu's finest local shops while taking home delightful surprise gifts.
3. Chase the Wind Star Hunting Weekly On-site Lucky Draws: Attendees of the "2026 Penghu Wind-Chasing Music & Light Festival" who complete the designated tasks at the on-site service desk can take a photo-sticker keepsake with that day's lineup, and also join the prize draw for a chance to win star-related gifts, reserved-seat admission, event merchandise, market vouchers, and more. Beyond enjoying the music and the light-and-shadow displays, visitors can experience fresh on-site surprises every week.
4. Chase the Wind Check-in Deep Roaming Stamp Collection Draw: This autumn, follow the missions into Penghu's signature attractions! Visitors who complete the stamp-collection tasks at designated attractions and gather 3 stamps qualify for one prize-draw entry, with a maximum of 2 entries per person; prizes are to be redeemed in-store at sponsoring merchants. Through attraction check-ins and stamp-collecting missions, travelers are encouraged to explore Penghu in depth and discover even more of the beauty of island travel.
The "2026 Penghu Autumn Frenzy" is not merely about offering discounts; it aims to create a more complete autumn travel journey through an approach of "attracting visitors with offers, prize draws through spending, attraction check-ins, and connected itineraries." Once in Penghu, travelers can follow the event series to visit different attractions and take part in various types of travel experiences, and through LINE@ missions they can link merchant spending, attraction exploration, and event participation—making every autumn trip to Penghu more engaging and memorable.
This autumn, travelers from home and abroad are warmly welcomed to come chase the wind in Penghu! By day, visit signature attractions such as the Cross-Sea Bridge, Fonggui Cave, and Guanyinting, savor local delicacies, and shop for distinctive local goods; by night, enjoy musical performances and light-and-shadow displays, and feel the passion and romance found only in Penghu's autumn.
For more details on the "2026 Penghu Autumn Frenzy" including partner-merchant offers, prize-draw information, and mission rules, please visit the official website of the Penghu Wind-Chasing Music & Light Festival, its Facebook fan page, or the Penghu National Scenic Area Administration LINE@ account.
Penghu Wind-Chasing Music & Light Festival Official Website:
https://www.penghumusicfestival.com/
Penghu Wind-Chasing Music & Light Festival Facebook:
https://www.facebook.com/share/18UCV8HMZj/?mibextid=wwXIfr
Penghu National Scenic Area LINE@:
https://line.me/R/ti/p/@rnm9020o
